Small Business Web-based CRM is a business technology strategy for small businesses. Small Businesses can benefit greatly from CRM tools. However, traditional in-house CRM tools require a substantial investment in hardware, software and staff. Small Business Web-Based CRM is a CRM system specifically designed for the needs of a growing business, which is delivered to a customer via the Internet.

Small businesses, in particular, can derive significant gains from CRM; CRM tools allow a growing organization to streamline business processes and build customer loyalty. This helps to maximize efficiency and profitability. Unfortunately, most small businesses cannot afford the costs of in-house CRM, or they are hesitant about investing in costly CRM applications.

Web based CRM offers many advantages over traditional CRM. Traditional CRM requires investment in hardware, software and staff resources. However, the web based CRM for small business is delivered on-demand over a broadband Internet connection, and they can run on any computer with just an Internet browser. Web-based CRM systems require no IT resources from the customer other than their existing computers and Internet access. All maintenance, security, backup and upgrades are performed by the CRM vendor..

This reduced TCO (Total Cost of Ownership) and flexibility of web-based CRM systems allow small organizations to harness the power of CRM without the burden of traditional CRM infrastructure.

Small Business Web Based CRM systems are typically subscription-based services allowing flexible addition and removal of features. A small business customer can subscribe and add only those features that are necessary. Also, the small business web based CRM applications are scalable, flexible and easy to use. The applications often come with an intuitive user-friendly interface that is easy to use with just minimal training.